“Good artists copy. Great artists steal.”
- Pablo Picasso
If Picasso considered trade secrets fair prey, then there is an unrelenting pandemic of artistic talent erupting all over the world. Witness recent trade secret disputes between:
Paypal v. Google
Starwood Hotels and Resorts v. Hilton Hotels
MGA Entertainment v. Mattel
If your organization has anything proprietary worth stealing, an act of misappropriation is coming to a trade secret near you.
According to the Ponemon Institute, more than half of Fortune 1,000 firms experience a breach of 1,000 to 100,000 confidential records each year. Over the last 10 years, roughly 20% of surveyed firms suffered at least one attempt at misappropriation within European Union countries and 38% feel that the risk has increased during the same period.
There are two primary reasons why trade secret mismanagement and misappropriation are so potentially debilitating. First, there is a strong argument that the very best innovations are not protected by patents, but rather with trade secrets. A cent study performed by the School of Economics and Management at the Technical University of Lisbon concluded that only 10 percent of innovative products in the marketplace are patented.
The second reason that trade secret misappropriation is so damaging is that the collateral damage is pervasive. Trade secret misappropriation often ignites litigation against current employees, former employees, competitors, vendors and customers. Trade secret issues can fracture relationships with joint-venture partners and put companies in serious conflict with governments. Mismanagement of trade secrets destroys reputations, leads to business interruption, and is a financial drain. Trade secret misappropriation not infrequently results in guilty parties going to prison.
Join Management Forum at its premier Trade Secrets Management and Monetization Conference on July 14-15 in London. Listen to world-renown authorities discuss best practices for protecting, managing, monetizing and litigating trade secrets. Don’t miss timely insight regarding the European Union’s efforts to streamline trade secret law throughout the continent.
To earn this certificate, delegates must pass a proficiency exam. This exam will consist of questions which revolve around issues discussed during the conference. This exam will be sent to interested delegates a few days after the conference adjourns and delegates will have two weeks to complete the exam. A score of 70% or more is required to pass. Certificates will be mailed to those who pass the exam. The fee for the exam and certificate is $75.